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ArticlesWhat is PPC? Are You in for a Safe Landing? PPC Landing Pages You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients? Policing Affiliates Big Challenge for PPC Search PlayersPay-per-click search companies difficulties' adequately policing their affiliate distribution partners is one of the bigger challenges facing the search marketing industry, experts said.
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