Articles

What is PPC?
Pay-Per-Click is a paid form of advertising, popularized mostly by the "search engine" Overture (formerly GoTo).

Are You in for a Safe Landing? PPC Landing Pages You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients?

Policing Affiliates Big Challenge for PPC Search PlayersPay-per-click search companies difficulties' adequately policing their affiliate distribution partners is one of the bigger challenges facing the search marketing industry, experts said.